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Deep Data Analysis
We break down the week's viral trends with data-backed reports. See what's actually driving engagement versus what's manufactured by bots.
Fraud Watch
Stay ahead of the latest sophisticated bot networks and engagement pods. We expose new fraudulent tactics as they emerge.
Actionable Strategy
Practical tips on how to verify influencers, negotiate better rates based on real audience data, and optimize your campaign ROI.
From the Archives
The Rise of "Ghost" Followers in 2025
New research shows a 40% increase in dormant bot accounts. We analyzed 5 million profiles to find the patterns you need to avoid.
Is Your Engagement Rate Too Good to Be True?
Defining the new benchmarks for micro-influencers. Why 15% engagement might actually be a red flag in specific industries.
Platform Update: TikTok Shop Analytics
We've updated our algorithm to detect sales attribution manipulation on TikTok Shop. Here is what we found in the early data.